Looking for an engagement ring is a really daunting task for any guy

22 March 2010

I can finally write this review, now that the cat is out of the bag and I am now officially engaged.

Michael S.

New York, NY

I can finally write this review, now that the cat is out of the bag and I am now officially engaged.

Looking for an engagement ring is a really daunting task for any guy. In the city, it can be even more intimidating due to the vast number of jewelers out there plus the worry that you could be getting scammed out of a large amount of money at any moment.

To be honest I had the benefit of having 7 close friends buy engagement rings over the last year.  Thus, I literally could ride their hard work to get educated about diamonds and to narrow down my search for a trustworthy jeweler that offered the best price.

That's it, really nothing else to say. Each friend recommended me to their own jeweler. All of them said their respective person was the best price they had found during their search.

My officemate used Michael F & Co and he DEFINITELY got the best deal. My officemate also was referred to Michael F & Co. through a MBA business school friend. Apparently that referral chain is 8 people deep from his school friends. You would imagine that if there were any complaints, we would have heard about it by now considering he graduated MBA school almost 3 years ago.

I went in to visit Michael and he presented me with a number of options after I spoke to him on the phone beforehand. I told him what cut of a ring I was looking for, what my price range was and what type of band I was looking for. BTW, even if you don't know those things at this point, he has no problem educating you.

When we were looking at the different stones, he was VERY helpful in further teaching me about size, cut, clarity, etc.. For instance, he showed me various colors against a white sheet of paper, so I could tell how different a G versus an F was for instance. He showed me different carats side by side, so I could truly see what the different was between a 2 and a 3 carat ,for instance. He taught me about the ideal cut ratios you need for a round brilliant stone (the one I was looking for). Finally, he always encouraged me to compare his prices to http://BlueNile.com and other jewelers (which I always did and his prices were MUCH better). He was 100% confident he had the best prices.

Michael works off of referrals and, thus, makes it a point to provide the best quality diamonds at the best prices. Additionally, his entire business model goes to crap if someone feels like they were duped and stops the referrral chain.

... there is a reason why I am his 9th referral in a row and will gladly point him to referrals 10, 11, 12 and so on.

If you walk in there looking for a diamond, tell him Michael Song sent you and he will treat you right.